Dads Need to Give Sons the Same Nurturing They Give Daughters

A few years ago, a large corporation that creates body care products for younger men asked me to offer feedback on their TV commercials over a two-year period. This clued me into other commercials aimed at young men, especially fathers, and a disturbing trend that’s plastered across cyberspace, too: The nurturing love fathers show daughters isn’t what they show sons. And it should be the same for crucial reasons

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