March 7, 2022

In the conversation around what it means to be a man, there’s a tug-of-war between two sides that control much of the public discourse. On one side, there are people complaining that young men are too ‘soft’, that they need to stop whining, ‘suck it up’ by swallowing back their feelings – other than anger…

August 25, 2020

A few years ago, a large corporation that creates body care products for younger men asked me to offer feedback on their TV commercials over a two-year period. This clued me into other commercials aimed at young men, especially fathers, and a disturbing trend that’s plastered across cyberspace, too: The nurturing love fathers show daughters…

April 12, 2020

Walking is not a form of exercise middle-aged and younger men embrace, largely due to gender perceptions (it’s a ‘soft’ form of exercise for women and old men). But they should—for many reasons.